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APS Active is a recruitment agency based in Germany, specializing in connecting qualified professionals with leading employers across various industries. Their focus is on creating opportunities for both job seekers and companies by providing a comprehensive employment service. APS Active prides itself on its personalized approach, understanding the specific needs of employers while also guiding candidates toward suitable career paths.
However, despite their expertise, the company faced challenges in standing out in the competitive recruitment industry and effectively reaching their target audience.
To help APS Active elevate its market presence, we implemented a multi-faceted strategy focused on increasing brand awareness and optimizing their recruitment process.
First, we revamped their online presence, enhancing their social media platforms with engaging content tailored to both job seekers and employers. This included regular posts on job openings, industry trends, and success stories of placed candidates.
We also launched targeted ad campaigns on Facebook and LinkedIn, aimed at reaching specific demographics such as young professionals and specialized industry candidates.
The campaign significantly boosted APS Active’s visibility within the recruitment industry. Their social media following grew by 40%, and job applications increased by 60% within three months of the campaign’s launch.
This not only strengthened their client relationships but also solidified APS Active’s reputation as a reliable recruitment agency, leading to an increase in repeat business and new employer partnerships.
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