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Layali Al Senaiah

Industry :

Restaurant
and kitchen

Country :

Saudi Arabia

Overview :

Layali Al-Senaiah, located in the heart of Jubail Industrial City, Saudi Arabia, is a well-known Arab restaurant with a rich history, offering authentic, high-quality Arab cuisine. However, after several decades of operation, the restaurant faced challenges, leading to its closure for nearly two years.

As dining habits shifted and new competitors emerged, Layali Al-Senaiah reopened with a revamped concept, featuring a modernized venue and updated menu. Despite the fresh changes, they faced the challenge of reintroducing themselves and reclaiming their place in Jubail’s dining scene.

This is where we stepped in. Layali Al-Senaiah entrusted us with the task of promoting their grand reopening and helping them stand out in a crowded market. The goal was clear: rebuild their brand, reach a new generation of diners, and re-establish their presence as one of the leading restaurants in the city.

Services :

SOCIAL
MEDIA

Photo/Video
graphy

Media
buyig

Offers
Plan

Offers
Plan

Branding

Content
Management

Branding

Content
Management

Media
buying

To achieve Layali Al-Senaiah’s goals, we employed a comprehensive strategy combining digital marketing, social media, and visual storytelling. Our key services included:

  1. Social Media Management: We managed the restaurant’s social media accounts on platforms popular with the local audience, aiming to establish a consistent and engaging online presence.
  2. Content Creation and Branding: We produced high-quality photos and videos showcasing the restaurant’s signature dishes, inviting atmosphere, and behind-the-scenes moments, creating a compelling story for both loyal and new customers.
  3. Ongoing Campaigns and Promotions: We launched timed promotions and special offers to highlight the restaurant’s reopening, including limited-time deals and discounts during holidays.
  4. Monthly Photo Shoots and Visual Storytelling: Monthly photo sessions captured the restaurant’s renovated interiors, artistic dishes, and welcoming ambiance, crafting a visual narrative that showcased its quality and authenticity.
  5. Customer Engagement and Community Building: We enhanced community engagement by responding to feedback, featuring user-generated content, and hosting online events and giveaways to build customer loyalty.

This integrated approach ensured a marketing strategy that modernized Layali Al-Senaiah’s brand while preserving its rich heritage.

Solution :​

Results:

Over 18 months, our partnership with Layali Al-Senaiah yielded impressive results:

  1. Increased Brand Awareness: We significantly raised the restaurant’s profile in Jubail, attracting new customers and establishing it as a top dining spot through targeted social media campaigns and creative content.
  2. Steady Growth in Sales: Our campaigns boosted dine-in reservations, takeout orders, and delivery requests, enhancing foot traffic during peak times and special events, and ensuring consistent business year-round.
  3. Strengthened Social Media Identity: We developed a strong social media presence, focusing on the restaurant’s unique atmosphere, diverse menu, and special offers, keeping the audience engaged.
  4. Long-Term Customer Base: Our efforts fostered community engagement and built a loyal customer base, securing the restaurant’s long-term success.

Layali Al-Senaiah regained its prominence in the local dining scene and strengthened its brand appeal to both loyal and new customers.

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